It's called Luv It Frozen Custard...
and as i read thru the website...
http://www.luvitfrozencustard.com/
... i think i missed out on something that's probably fantastic!!
It turns out that i was there around noon time & they open at 1pm daily. Well gosh, that means i left the sunset station just a bit too early as i made my way to the Boulder Hwy then left on OAKEY. Maybe next time.
sigh
Anyways - turns out they've been there since 73. Yes, 1973!!
Jean & Granny we dont have anything like this in my town. If you read thru the testimonials & the section called HOLLYWOOD -- you can tell it's popular. Stories of long long lines in the blazing heat.
And, Grant, it's not ice cream, it's not soft serve, its not yogurt, its custard.... they say it's better because it's not full of 'whipped air' & some other COOL reasons.
Greg, i'll let you take a look at the website.
Oh... and with my dial up connection -- is scrolled down to a radio interview (over 30 min long) and played it .. interesting stuff.
matthew